After focusing on premium housing for several years, Tata Housing Development Co. Ltd plans to resume building homes costing Rs15-20 lakh, after incentives in the Union budget made low-cost housing more attractive for builders.
The Mumbai-based firm builds affordable homes under Tata Value Homes and premium and luxury homes under Tata Housing. Within Tata Value Homes, its entry-level homes are under Shubh Griha, and the slightly more expensive homes under New Haven at Rs25-60 lakh.
The Union budget on 1 February proposed infrastructure status for affordable housing projects to facilitate higher investments in the sector. It also proposed a 100% tax deduction on profits for building houses of up to 30 sq. m and 60 sq. m in carpet area in the top four cities and the other cities.
“After being quiet on Shubh Griha, this year we plan to build more homes in the lower end of Rs15-20 lakh. We haven’t been able to do such projects in the past two years from a profit perspective and because of land availability issues; but because of the tax breaks and other incentives announced in the budget, we want to return to this segment,” Tata Housing managing director and chief executive Brotin Banerjee said.
Between 2009 and 2014, when it launched its first Shubh Griha project at Boisar in Maharashtra and the last phase of its Ahmedabad project, the realty firm has delivered some 4,000 homes.
Tata Value Homes has a $90 million investment partnership with The International Finance Corp. (IFC) and CDC, UK’s Development Finance Institution (DFI) and The International Finance Corp. (IFC) to provide affordable housing for low-income households. It also has an equity platform of around Rs2,000 crore ($307 million) with Macquarie Infrastructure and Real Assets (MIRA), a part of Australia’s Macquarie Group Ltd. The developer will begin to deploy capital from the two funds and close its first project transactions this year.
This year, Banerjee said it will start deploying capital from these corpuses and close at least a project each from both these platforms.
“The strategy is to maintain a diversified portfolio where we will build low-priced homes but also build homes in the Rs1-2.5 crore segment, which have performed well. However, we will have to chase profit rather than focusing on boosting market share. If needed, we can drop market share,” he said.